Project was to update the skin on the "What's your Style" assessment. This tool captures information about the consumer on furniture websites.
For a fresh look to this quiz I choose soft backgrounds and photography of diversity among people illustrating. There are a possible 6 total style results; Modern, Contemporary, Traditional, Causal Country, and Transitional. Scoring was critical so that the style results would be perceived as ligament, and not pull the the same result the majority of the time, which makes the quiz look like a cheap widget. I devised a scoring algorithm with a 5, 3, 2, 1 point system. Each selection pick matched to a likely, and most common result. The incentive for filling out the form is two fold; the consumer receives a highly perceived value gift, and the consumer receives accurate information to help their buying process.
